Facebook launches a number of innovations that are designed to support companies fighting against the proliferation of social network fake news.
Under the new approach, users will be the first to identify false news. They will be able to mark suspicious publication as "phishing web news." If such a mark will put quite a lot of people (the exact number was not specified), the post will be sent for review to other organizations.
Fake news will not be deleted from Facebook. Instead, the social network will show an alert that a publication is not verified and found to be controversial.
"We have launched a program for cooperation with third parties envolved in checking the true facts. In order to send news for investigation we will use the messages of our users and some other signals. If the agency determines that the news is untrue, it will be marked as disputed. The notification will also be a link to an article with an explanation of the reasons for this decision. In addition, these publications will be lowered in news line"- says the company blog.
Facebook also notes that marked positions cannot be promoted.
REG.RU Executive Director Svetlana Lienko comments the following:
"People's control" itself, of course, is unlikely to be an effective mechanism, but if after rechecking is followed by the special institutions, it will result in a possible way to obtain an effective functioning scheme, allowing to fill the social network, even if not entirely, but at least the most reliable news. It is clear that with such a half-open mechanics (People's / user control), it will be difficult to avoid abusing. For instance, special institutions can be inundated with appeals for creating fake news, which actually do not refer to any suspicious information, and the mass of user complaints can be a planned action. Whatever it is, the inaccuracy is unavoidable and part of reliable news will also get be a part of checking procedure. Unfortunately, it is an inevitable situation.
In addition, it should be taken into account that everything that is published on the web, it remains there forever (even if the user account has been deleted, the previously published materials can spread at a news aggregator and bot pages). And fake news is not an exception. Even if the news will be marked as disputed and will be removed after the test, there is a strong possibility that it is already all over the web."
The fact that the social network is exploring ways in which it will be possible to slow down sharing process of phishing web news became public in November.
Earlier the same month, Facebook was accused of not being effective in preventing the outspread of false information in social networks. According to critics, this was a factor in the victory of Donald Trump in the US presidential elections.
BuzzFeed investigation showed that fake news often surpass true number of “likes”, comments and posts on Facebook in terms of quantity.