Instagram announced that advertisers are now able to take photos and capture videos in a vertical format.
“Portrait orientation” is a usual format of mobile content consumption. Knowing this, we wanted to provide advertisers a greater flexibility to their creativity. You should test it and find out which format suits better for your ads: vertical, horizontal or square ", - said in a service blog.
The ability to post photos and videos in landscape and portrait formats on Instagram first appeared in summer 2015. This innovation was intended to keep users within the platform and attract advertisers.
It should be recalled that Instagram is currently testing the possibility of buying the goods shown in the photos. At the moment this new feature is only available for iOS users in the United States. In the future it will be expanded to other countries.